文献检索/Journal of MarketingA+Journal of Marketing2024-10-28第 89 卷第 6 期,57-76开放获取高影响力 · 前 10%Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market ActorsZeynep ArselUniversity of BathMaria Carolina ZanetteNEOMA Business SchoolCarolina da Rocha Melo开放获取全文去出版社页面 引用论文图谱收藏 被引提醒分享打印登录后看摘要和中文要点英文摘要、AI 生成的中文摘要和三条要点、参考文献和引证文献列表、论文图谱,注册免费。登录 / 注册关键词大模型与智能体sponsored contentplatformizationco-productionknowledge workpower imbalanceintermediariesmarket disruptioninfluencer marketingdigital platforms参考文献104引证文献1相似文献引文网络关联作者相关机构登录后可以看完整列表。去登录论文图谱本篇和它的参考文献、引证文献、相似文献登录后可以看这篇的论文图谱:谁被它引用、谁引用了它、还有哪些相似的研究。登录 / 注册