文献检索/Journal of Marketing ResearchA+Journal of Marketing Research2023-06-29第 61 卷第 2 期，271-289高影响力 · 前 10%Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New ProductsHui JiangTongji UniversityPaul R. MessingerUniversity of AlbertaYifei LiuZhejiang University of Finance and EconomicsZhibin LuZhejiang University of Finance and EconomicsShuiqing YangZhejiang University of Finance and EconomicsGang LiZhejiang University of Finance and Economics去出版社页面 引用论文图谱收藏 被引提醒分享打印登录后看摘要和中文要点英文摘要、AI 生成的中文摘要和三条要点、参考文献和引证文献列表、论文图谱，注册免费。登录 / 注册关键词creative advertisingpurchase intentionnew product marketingreally new productsself-referenceproduct newnesspersuasioninverted U-shaped relationship参考文献68引证文献2相似文献引文网络关联作者相关机构登录后可以看完整列表。去登录论文图谱本篇和它的参考文献、引证文献、相似文献登录后可以看这篇的论文图谱：谁被它引用、谁引用了它、还有哪些相似的研究。登录 / 注册
