文献检索/Management ScienceA+Management Science2022-10-17第 69 卷第 7 期，3838-3860开放获取高影响力 · 前 10%Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field ExperimentsZikun YeUniversity of Illinois Urbana-ChampaignDennis ZhangWashington University in St. LouisHeng ZhangArizona State UniversityRenyu ZhangChinese University of Hong KongXin ChenGeorgia Institute of TechnologyZhiwei Xu去出版社页面 引用论文图谱收藏 被引提醒分享打印登录后看摘要和中文要点英文摘要、AI 生成的中文摘要和三条要点、参考文献和引证文献列表、论文图谱，注册免费。登录 / 注册关键词金融风险与机器学习cold startonline advertising platformsmarket thicknessclick-through rate predictionmulti-armed banditsregret boundsduality theoryadvertising ratesonline video platformsrevenue management参考文献66引证文献5相似文献引文网络关联作者相关机构登录后可以看完整列表。去登录论文图谱本篇和它的参考文献、引证文献、相似文献登录后可以看这篇的论文图谱：谁被它引用、谁引用了它、还有哪些相似的研究。登录 / 注册
