Madhu Viswanathan

发表的论文5 篇，按出版时间

1. 1
   Attention Trap? How Visual Motion Shapes Children's Screen Time and Engagement on Video PlatformsInformation Systems Research20260
2. 2
   Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field InterventionJournal of Marketing Research202113
3. 3
   The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV IndustryJournal of Marketing Research20218
4. 4
   Economic Impact of Category Captaincy: An Examination of Assortments and PricesMarketing Science202016
5. 5
   Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field InterventionJournal of Marketing Research201733