Mathew S. Isaac

发表的论文11 篇，按出版时间

1. 1
   EXPRESS: Lifestage Bias: How the Visual Representation of Product Lifespan Shapes Replacement TimingJournal of Marketing Research20260
2. 2
   Invisible Rankings: When Do Consumers Assume Best-to-Worst Ordinality When Choosing from an Unnumbered List?Journal of Consumer Research20260
3. 3
   EXPRESS: Going Smaller with Precise Numbers: How Numerical Precision Orients Attention and Shifts Attribute Weighting in Consumer JudgmentsJournal of Marketing20260
4. 4
   First In, First Out? How Debt Age Affects Debt Prepayment DecisionsJournal of Marketing Research20260
5. 5
   Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product ValueJournal of Marketing Research20254
6. 6
   Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision JourneyJournal of Marketing Research2020111
7. 7
   Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer JudgmentsJournal of Marketing201821
8. 8
   Implementing the Challenger Sales Model at Cars.com: a case studyJournal of Business & Industrial Marketing20189
9. 9
   Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?Journal of Consumer Research2016176
10. 10
    Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable ConsumptionJournal of Consumer Research2016749