Yubo Chen

发表的论文7 篇，按出版时间

1. 1
   The Role of Digital Platforms in Data Markets: How Platform-Shared Market Data Through Advanced Analytics Empower Firm InnovationManagement Science20261
2. 2
   Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDanceMarketing Science20254
3. 3
   How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital EconomyJournal of Marketing202415
4. 4
   How Is Mobile User Behavior Different? A Hidden Markov Model of Cross-Mobile Application Usage DynamicsInformation Systems Research202223
5. 5
   Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle MarketJournal of Marketing Research2019107
6. 6
   Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market ChallengesJournal of Marketing2019145
7. 7
   Social Learning in Networks of Friends versus StrangersMarketing Science2015100