Roberto Mora Cortez

发表的论文12 篇，按出版时间

1. 1
   Editorial: Business and industrial marketing evolution: learning from the past to navigate the futureJournal of Business & Industrial Marketing20260
2. 2
   Editorial: The B2B opportunityJournal of Business & Industrial Marketing20260
3. 3
   Bridging the origin of B2B marketing and sales to race: a historical approachJournal of Business & Industrial Marketing20261
4. 4
   Exploring racial concerns of black graduates about B2B Sales: stereotypes and firm’s mitigating initiativesJournal of Business & Industrial Marketing20251
5. 5
   Deploying the B2B customer journey: a pragmatic framework for implementationJournal of Business & Industrial Marketing20253
6. 6
   Developing a global B2B strategy for products and services management: practical guidance from the fieldJournal of Business & Industrial Marketing202410
7. 7
   Trade show networks, trust and organizational learning: the effect of network tiesJournal of Business & Industrial Marketing202024
8. 8
   B2B marketing renaissance in business schoolsJournal of Business & Industrial Marketing201912
9. 9
   How to recover B2B relationships after a failed online reverse auctionJournal of Business & Industrial Marketing201915
10. 10
    Cultivating organizational wisdom for value innovationJournal of Business & Industrial Marketing201831