Duncan I. Simester

发表的论文13 篇，按出版时间

1. 1
   Household Portfolios and Retirement Saving over the Life CycleJournal of Finance202511
2. 2
   Optimizing Scalable Targeted Marketing Policies with ConstraintsMarketing Science20253
3. 3
   Canary CategoriesJournal of Marketing Research20230
4. 4
   Belief Disagreement and Portfolio ChoiceJournal of Finance2022213
5. 5
   Price Frictions and the Success of New ProductsMarketing Science20227
6. 6
   A Sample Size Calculation for Training and Certifying Targeting PoliciesManagement Science20225
7. 7
   Introduction to the Special Issue on Marketing Science and Field ExperimentsMarketing Science202017
8. 8
   Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger ExperimentsManagement Science202053
9. 9
   Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data ChallengesManagement Science2019132
10. 10
    The Surprising Breadth of Harbingers of FailureJournal of Marketing Research20197