Pankhuri Malhotra

University of Oklahoma

2本站收录论文

20这些论文的被引

1本站 h 指数

4合作者

作者编号 A5017673034 · ORCID 0000-0003-4463-0656。统计只算本站收录的论文。

发表的论文2 篇，按出版时间

1
Using Information Networks to Discover and Execute Marketing Brand Alliances: A Data-Driven Framework for Actionable InsightsInformation Systems Research20260
2
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance OpportunitiesJournal of Marketing202220

按月发文

逐年被引

合作者

Daniel M. Ringel1 篇 Keran Zhao1 篇 Yaxin Cui1 篇 Siddhartha Bhattacharyya1 篇

研究主题和期刊

Information Systems Research1 Journal of Marketing1