Marissa A. Sharif

发表的论文9 篇，按出版时间

1. 1
   The Making-Up-for-Failure Nudge: Framing Subgoals as Opportunities for Redemption Increases Goal PersistenceJournal of Marketing20260
2. 2
   Extremeness Aversion and Choice Set Composition: Exposure to Multiple Extreme Options Reduces Extremeness AversionJournal of Consumer Research20250
3. 3
   The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer ChoiceJournal of Consumer Research20250
4. 4
   It’s the Effort That Counts: The Effect of Self-Control on Goal Progress PerceptionsJournal of Marketing Research202218
5. 5
   Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media ConsumptionJournal of Marketing Research202171
6. 6
   Incentives Increase Relative Positivity of Review Content and Enjoyment of Review WritingJournal of Marketing Research202159
7. 7
   Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer PersistenceJournal of Consumer Research202114
8. 8
   The Effect of Categorization on Goal Progress Perceptions and MotivationJournal of Consumer Research202028
9. 9
   The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals that Have Slack with a CostJournal of Marketing Research201632