Giana M. Eckhardt

发表的论文15 篇，按出版时间

1. 1
   Global Ride-Hailing Platform Affordances and Developing Market CharacteristicsJournal of Marketing20260
2. 2
   A Playbook for Brand Collaborations: Insights from Omega and SwatchCalifornia Management Review20260
3. 3
   Improving Our Scientific Understanding of Consumer BehaviorJournal of Consumer Research20254
4. 4
   Commentary on “Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers”Journal of Marketing20244
5. 5
   The Cumulative Effects of Marketized CareJournal of Consumer Research202424
6. 6
   Consumer Work and Agency in the Analog RevivalJournal of Consumer Research202422
7. 7
   Liquid Consumer SecurityJournal of Consumer Research202327
8. 8
   The Roar of the Crowd: How Interaction Ritual Chains Create Social AtmospheresJournal of Marketing2021154
9. 9
   How Brands Craft National IdentityJournal of Consumer Research202039
10. 10
    Marketing in the Sharing EconomyJournal of Marketing2019759