Cynthia E. Cryder

发表的论文9 篇，按出版时间

1. 1
   Consumers Prefer That Corporations Donate PeriodicallyJournal of Marketing Research20261
2. 2
   Friends with Health Benefits: A Field ExperimentManagement Science20249
3. 3
   Refund PsychologyJournal of Consumer Research20237
4. 4
   Psychological Ownership of (Borrowed) MoneyJournal of Marketing Research202140
5. 5
   Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action CostsJournal of Marketing Research201960
6. 6
   Goods Donations Increase Charitable Credit for Low-Warmth DonorsJournal of Consumer Research201764
7. 7
   Double Mental Discounting: When a Single Price Promotion Feels Twice as NiceJournal of Marketing Research201741
8. 8
   The Charity Beauty Premium: Satisfying Donors’ “Want” versus “Should” DesiresJournal of Marketing Research201699
9. 9
   Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field ExperimentMarketing Science201681