Katherine M. Du

发表的论文3 篇，按出版时间

1. 1
   The Preference for Spontaneity in EntertainmentJournal of Consumer Research202219
2. 2
   Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and ChoicesJournal of Marketing202134
3. 3
   Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial GiftsJournal of Marketing202042