Yajin Wang

发表的论文6 篇，按出版时间

1. 1
   Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational ProductsJournal of Marketing202320
2. 2
   Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective GoalJournal of Marketing202321
3. 3
   The Mate Screening Motive: How Women Use Luxury Consumption to Signal to MenJournal of Consumer Research202244
4. 4
   L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury GoodsJournal of Consumer Research202238
5. 5
   Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant BeneficiariesJournal of Consumer Research202051
6. 6
   Up, Up, and Away: Upgrading as a Response to Dissimilar Brand UsersJournal of Marketing Research201845