Ravi Mehta

发表的论文4 篇，按出版时间

1. 1
   Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation BehaviorJournal of Marketing202130
2. 2
   Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product CreativityJournal of Consumer Research201859
3. 3
   Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative PerformanceJournal of Consumer Research201768
4. 4
   Creating When You Have Less: The Impact of Resource Scarcity on Product Use CreativityJournal of Consumer Research2015218