Marina Puzakova

发表的论文3 篇，按出版时间

1. 1
   Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand AnthropomorphismJournal of Consumer Research2018194
2. 2
   Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand PreferencesJournal of Marketing2017145
3. 3
   Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price FairnessJournal of Marketing2015122