Bernard Covà

发表的论文4 篇，按出版时间

1. 1
   Understanding the morphing of focal nets in the solution business: a triad management perspectiveJournal of Business & Industrial Marketing20209
2. 2
   Interpersonal practice in project marketing: how institutional logics condition and change themJournal of Business & Industrial Marketing201910
3. 3
   Selling Pain to the Saturated SelfJournal of Consumer Research2017283
4. 4
   Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance CompanyJournal of Business Ethics201615