Philip M. Fernbach

发表的论文6 篇，按出版时间

1. 1
   Keep It Simple? Consumer Perceptions of Brand Simplicity and RiskJournal of Marketing Research202412
2. 2
   Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment RiskJournal of Marketing Research201825
3. 3
   Known Unknowns: A Critical Determinant of Confidence and CalibrationManagement Science201663
4. 4
   Star Wars: Response to Simonson, Winer/Fader, and KozinetsJournal of Consumer Research20168
5. 5
   Do People Understand the Benefit of Diversification?Management Science201634
6. 6
   Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User RatingsJournal of Consumer Research2015329