Christian Homburg

发表的论文10 篇，按出版时间

1. 1
   Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency EffectsJournal of Marketing20263
2. 2
   Consequences of Marketing Asset Accountability—A Natural ExperimentJournal of Marketing20247
3. 3
   Wage Inequality: Its Impact on Customer Satisfaction and Firm PerformanceJournal of Marketing202155
4. 4
   Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for DurablesJournal of Marketing202195
5. 5
   Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business MarketsJournal of Marketing Research202055
6. 6
   Marketing Excellence: Nature, Measurement, and Investor ValuationsJournal of Marketing2020127
7. 7
   Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition ManagementJournal of Marketing202064
8. 8
   Motivating Sales Reps for Innovation Selling in Different CulturesJournal of Marketing2015109
9. 9
   New Product Design: Concept, Measurement, and ConsequencesJournal of Marketing2015493
10. 10
    Measuring and Managing Consumer Sentiment in an Online Community EnvironmentJournal of Marketing Research2015194