Unnati Narang

发表的论文5 篇，按出版时间

1. 1
   How E-Scooters Impact Shared Mobility and Consumer SafetyJournal of Marketing20251
2. 2
   Cross-Channel Effects of Failure in a Retailer's Mobile AppJournal of Marketing Research20258
3. 3
   The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal CompletionJournal of Marketing Research202217
4. 4
   The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning PlatformsJournal of Marketing Research202137
5. 5
   Mobile App Introduction and Online and Offline Purchases and Product ReturnsMarketing Science2019152