Larisa Kovalenko

Texas A&M University · The University of Texas at San Antonio

2本站收录论文

54这些论文的被引

1本站 h 指数

3合作者

作者编号 A5112515064 · ORCID 0000-0002-1588-9522。统计只算本站收录的论文。

发表的论文2 篇，按出版时间

1
Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical ConflictsJournal of Marketing20251
2
Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement LawsuitsJournal of Marketing201853

按月发文

逐年被引

合作者

Alina B. Sorescu2 篇 Priya Rangaswamy1 篇 Mark B. Houston1 篇

研究主题和期刊

Journal of Marketing2