Inyoung Chae

发表的论文5 篇，按出版时间

1. 1
   The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?Journal of Marketing20251
2. 2
   Paywall Suspensions and Digital News SubscriptionsMarketing Science202222
3. 3
   Wait For Free: A Consumption-Decelerating Promotion for Serialized Digital MediaJournal of Marketing Research20223
4. 4
   Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website VisitsJournal of Marketing Research201872
5. 5
   Spillover Effects in Seeded Word-of-Mouth Marketing CampaignsMarketing Science2015135