Murali K. Mantrala

University of Kansas · University of Missouri

4本站收录论文

143这些论文的被引

4本站 h 指数

9合作者

作者编号 A5003959415 · ORCID 0000-0002-7751-1349。统计只算本站收录的论文。

发表的论文4 篇，按出版时间

1
Holistic Selling: An Emerging Paradigm in B2B MarketsJournal of Marketing202521
2
Keyword portfolio optimization in paid search advertisingEuropean Journal of Operational Research202214
3
A Meta-Analysis of Marketing Communication Carryover EffectsJournal of Marketing Research201765
4
Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media PlatformsJournal of Marketing201643

按月发文

逐年被引

合作者

Vamsi Krishna Kanuri2 篇 Tim Kalwey1 篇 Manfred Krafft1 篇 Y.-M. Lim1 篇 Esther Thorson1 篇 Christine Köhler1 篇 Sönke Albers1 篇 Efthymia Symitsi1 篇 Raphael N. Markellos1 篇

研究主题和期刊

Journal of Marketing2 European Journal of Operational Research1 Journal of Marketing Research1