Katherine N. Lemon

发表的论文4 篇，按出版时间

1. 1
   Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing BehaviorJournal of Marketing20254
2. 2
   Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to be KnownJournal of Marketing201629
3. 3
   Understanding Customer Experience Throughout the Customer JourneyJournal of Marketing20165,710
4. 4
   “Mere Measurement Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorJournal of Marketing Research201641