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Subramanian Balachander

University of California, Riverside

5本站收录论文
242这些论文的被引
5本站 h 指数
10合作者

作者编号 A5022158246 · ORCID 0000-0002-1415-5615。统计只算本站收录的论文。

发表的论文5 篇，按出版时间

  1. 1
    Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?Journal of Marketing20247
  2. 2
    Coordinating traditional media advertising and online advertising in brand marketingProduction and Operations Management202316
  3. 3
    Crowdfunding Project Design: Optimal Product Menu and Funding TargetProduction and Operations Management202137
  4. 4
    Provision of Optional versus Standard Product Features in CompetitionJournal of Marketing201713
  5. 5
    The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand ConsistencyJournal of Marketing2016169

按月发文

2016.082017.012021.052023.012024.04

逐年被引

20132017201820192020202120222023202420252026

合作者

Alex Jiyoung Kim2 篇Xiaofeng Liu1 篇Haipeng Allan Chen1 篇Esther Gal‐Or1 篇Wenshu Zhang1 篇Jia Li1 篇Yan Liu1 篇Tansev Geylani1 篇Krista J. Li1 篇Qiang Liu1 篇

研究主题和期刊

Journal of Marketing3Production and Operations Management2

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