Nita Umashankar

发表的论文7 篇，按出版时间

1. 1
   Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social MediaJournal of Marketing Research20236
2. 2
   Understanding Customer Participation Dynamics: The Case of the Subscription BoxJournal of Marketing202214
3. 3
   Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer SatisfactionJournal of Marketing202162
4. 4
   Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence MarketplacesJournal of Marketing202179
5. 5
   The Benefit of Becoming Friends: Complaining after Service Failures Leads Customers with Strong Ties to Increase LoyaltyJournal of Marketing2017111
6. 6
   Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger InnovationMarketing Science201631
7. 7
   Choosing the right target: Relative preferences for resource similarity and complementarity in acquisition choiceStrategic Management Journal201591