David A. Griffith

发表的论文7 篇，按出版时间

1. 1
   Understanding the relationship between advertising spending and happiness at the country levelJournal of International Business Studies202216
2. 2
   Effects of Contract Ambiguity in Interorganizational GovernanceJournal of Marketing202029
3. 3
   Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy EffectsJournal of Marketing201932
4. 4
   The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ CultureJournal of Marketing201833
5. 5
   THE NEW PRODUCT PORTFOLIO INNOVATIVENESS-STOCK RETURNS RELATIONSHIP: THE ROLE OF LARGE INDIVIDUAL INVESTORS' CULTUREJournal of Marketing201817
6. 6
   The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier RelationshipsJournal of Marketing Research201667
7. 7
   New Product Creativity: Understanding Contract Specificity in New Product IntroductionsJournal of Marketing201553