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Vikas Kumar

Indian School of Business · St. John's University · Georgia State University

7本站收录论文
1,461这些论文的被引
5本站 h 指数
12合作者

作者编号 A5068165456 · ORCID 0000-0003-2090-3103。统计只算本站收录的论文。

发表的论文7 篇，按出版时间

  1. 1
    Modeling the antecedents of multi-generational services adoption behavior of clients across countries: The role of mindset metricsJournal of International Business Studies20233
  2. 2
    Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon?Journal of International Business Studies202256
  3. 3
    Impact of review narrativity on sales in a competitive environmentProduction and Operations Management202217
  4. 4
    Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations ManagementProduction and Operations Management20210
  5. 5
    The Role of Marketer-Generated Content in Customer Engagement MarketingJournal of Marketing2019298
  6. 6
    Understanding the Role of Artificial Intelligence in Personalized Engagement MarketingCalifornia Management Review2019783
  7. 7
    Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission IntentionsJournal of Marketing Research2015304

按月发文

2015.072019.072019.092021.082022.022022.032023.03

逐年被引

20162017201820192020202120222023202420252026

合作者

Amalesh Sharma2 篇Subodha Kumar1 篇Matthijs Meire1 篇Michel Ballings1 篇Kelly Hewett1 篇Dirk Van den Poel1 篇Rajkumar Venkatesan1 篇Ashish Sood1 篇Andrew M. Baker1 篇Naveen Donthu1 篇Soumya Mukhopadhyay1 篇Tuck Siong Chung1 篇

研究主题和期刊

Production and Operations Management2Journal of International Business Studies2Journal of Marketing Research1California Management Review1Journal of Marketing1

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