Jian Yu Yang

Yahoo (United States) · Nanjing University of Science and Technology · Rutgers, The State University of New Jersey

6本站收录论文

135这些论文的被引

4本站 h 指数

12合作者

作者编号 A5009644404 · ORCID 0000-0002-4408-1952。统计只算本站收录的论文。

发表的论文6 篇，按出版时间

1
Evaluating multimedia advertising campaign effectivenessDecision Support Systems20242
2
Simple fixes that accommodate switching costs in multi-armed banditsEuropean Journal of Operational Research20241
3
The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad PublisherJournal of Marketing Research202333
4
Streaming feature selection via graph diffusionInformation Sciences20225
5
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser MetricsJournal of Marketing201856
6
A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency RequirementsOperations Research201738

按月发文

逐年被引

合作者

Guiyang Xiong2 篇 Pengyuan Wang2 篇 Suleyman Cetintas1 篇 Li Jiang1 篇 Will Wei Sun1 篇 Ali Hojjat1 篇 Ehsan Teymourian1 篇 Pengyuan Wang1 篇 Wei Zheng1 篇 Shuo Chen1 篇 Zhenyong Fu1 篇 Jun Li1 篇

研究主题和期刊

Journal of Marketing Research1 Decision Support Systems1 Operations Research1 Information Sciences1 Journal of Marketing1 European Journal of Operational Research1