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V. Kumar

Indian School of Business

4本站收录论文
1,123这些论文的被引
3本站 h 指数
4合作者

作者编号 A5112780684 · ORCID 0009-0001-1609-6815。统计只算本站收录的论文。

发表的论文4 篇，按出版时间

  1. 1
    Special Issue of Production and Operations Management Special Issue: Transformative Marketing and Operations ManagementProduction and Operations Management20210
  2. 2
    Transformative Marketing: The Next 20 YearsJournal of Marketing2018262
  3. 3
    Analyzing Client Profitability across Diffusion Segments for a Continuous InnovationJournal of Marketing Research201735
  4. 4
    Creating Enduring Customer ValueJournal of Marketing2016826

按月发文

2016.062017.032018.062021.05

逐年被引

20162017201820192020202120222023202420252026

合作者

Werner Reinartz1 篇Subodha Kumar1 篇Ashish Sood1 篇Robert P. Leone1 篇

研究主题和期刊

Journal of Marketing2Journal of Marketing Research1Production and Operations Management1

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