Bülent Mengüç

发表的论文4 篇，按出版时间

1. 1
   Will you speak up for me? Inducing retail store managers’ engagement with MNCs’ brands across culturesJournal of International Business Studies20235
2. 2
   When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance LinkJournal of Marketing Research2019135
3. 3
   Unpacking the Relationship between Sales Control and Salesperson Performance: A Regulatory Fit PerspectiveJournal of Marketing2018103
4. 4
   When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees’ Job Satisfaction and Performance?Journal of Marketing2015112