Ale Smidts

发表的论文3 篇，按出版时间

1. 1
   Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent DatasetsJournal of Marketing Research20243
2. 2
   Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal DynamicsJournal of Marketing Research202325
3. 3
   Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual TemplatesJournal of Marketing Research201864