Andrey Simonov

发表的论文7 篇，按出版时间

1. 1
   Attention Spillovers from News to Ads: Evidence from an Eye-Tracking ExperimentJournal of Marketing Research202413
2. 2
   Suspense and Surprise in Media Product Design: Evidence from TwitchJournal of Marketing Research202224
3. 3
   Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 PandemicMarketing Science202186
4. 4
   Competitive Advertising on Brand Search: Traffic Stealing and Click QualityMarketing Science202123
5. 5
   Online Advertising as Passive SearchManagement Science202117
6. 6
   State-Dependent Demand Estimation with Initial Conditions CorrectionJournal of Marketing Research202022
7. 7
   Competition and Crowd-Out for Brand Keywords in Sponsored SearchMarketing Science201878