So Yeon Chun

发表的论文7 篇，按出版时间

1. 1
   Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point RedemptionJournal of Marketing Research202410
2. 2
   Dynamic Pricing with Point RedemptionManufacturing & Service Operations Management202215
3. 3
   Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?Manufacturing & Service Operations Management202115
4. 4
   Loyalty Program Liabilities and Point ValuesManufacturing & Service Operations Management201929
5. 5
   When Friends Become Competitors: The Design of Resource Exchange AlliancesManagement Science201632
6. 6
   Risk-Based Loan Pricing: Portfolio Optimization Approach with Marginal Risk ContributionManagement Science201615
7. 7
   Strategic Consumers, Revenue Management, and the Design of Loyalty ProgramsManagement Science201552