Anja Lambrecht

发表的论文11 篇，按出版时间

1. 1
   Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer MarketingMarketing Science202511
2. 2
   The Value of Platform EndorsementMarketing Science202419
3. 3
   A Bias Correction Approach for Interference in Ranking ExperimentsMarketing Science202316
4. 4
   TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel PlatformJournal of Marketing Research202321
5. 5
   Spillover Effects and Freemium Strategy in the Mobile App MarketManagement Science202267
6. 6
   The Effect of Individual Online Reviews on Purchase LikelihoodMarketing Science202197
7. 7
   Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career AdsManagement Science2019851
8. 8
   Cashback Is Cash Forward: Delaying a Discount to Entice Future SpendingJournal of Marketing Research201859
9. 9
   Cashback is Cash Forward: Delaying a Discount to Entice Future SpendingJournal of Marketing Research201816
10. 10
    Advertising to Early Trend Propagators: Evidence from TwitterMarketing Science201870