Bo Zhou

发表的论文10 篇，按出版时间

1. 1
   Self-Preferencing and Search Neutrality in Online Retail PlatformsManagement Science202442
2. 2
   Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”Marketing Science20230
3. 3
   Endogenous Consumption and Metered PaywallsMarketing Science202324
4. 4
   Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online MarketplacesMarketing Science202291
5. 5
   Sponsored Content Advertising in a Two-Sided MarketManagement Science202160
6. 6
   Competition of Content Acquisition and Distribution Under Consumer MultipurchaseJournal of Marketing Research201946
7. 7
   Product-Line Design in the Presence of Consumers’ Anticipated RegretManagement Science201987
8. 8
   Allowing Consumers to Bundle Themselves: The Profitability of Family PlansMarketing Science201821
9. 9
   The Strategic Role of Exchange PromotionsMarketing Science201657
10. 10
    Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?Journal of Marketing Research201523