Chuan He

发表的论文6 篇，按出版时间

1. 1
   Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?Marketing Science20240
2. 2
   A Model of Product Line MarketingManagement Science20216
3. 3
   Low-Price Guarantees in a Dual Channel of DistributionMarketing Science202131
4. 4
   Strategic Implications of Confirmation Bias‐Inducing AdvertisingProduction and Operations Management202010
5. 5
   The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is LimitedJournal of Marketing Research201937
6. 6
   Reference-Dependent Utility, Product Variety, and Price CompetitionManagement Science201755