Christophe Van den Bulte

发表的论文6 篇，按出版时间

1. 1
   Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity ConundrumManagement Science202411
2. 2
   Augmented Difference-in-DifferencesMarketing Science202213
3. 3
   Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer InfluenceManagement Science202114
4. 4
   False Discovery in A/B TestingManagement Science202032
5. 5
   How Customer Referral Programs Turn Social Capital into Economic CapitalJournal of Marketing Research2017110
6. 6
   Social Contagion in New Product Trial and RepeatMarketing Science2015147