Jungju Yu

Korea Advanced Institute of Science and Technology · City University of Hong Kong

6本站收录论文

170这些论文的被引

5本站 h 指数

5合作者

作者编号 A5085367857 · ORCID 0000-0002-7817-2203。统计只算本站收录的论文。

发表的论文6 篇，按出版时间

1
Communicating Attribute Importance Under CompetitionMarketing Science20251
2
Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-outMarketing Science202418
3
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand PositioningMarketing Science202224
4
Multidimensional Targeting and Consumer ResponseManagement Science202216
5
Targeted Advertising and Consumer InferenceMarketing Science202192
6
A Model of Brand Architecture Choice: A House of Brands vs. A Branded HouseMarketing Science202019

按月发文

逐年被引

合作者

Jiwoong Shin4 篇 T. Tony Ke1 篇 Stylianos Despotakis1 篇 Jae-Yun Lee1 篇 Z. Eddie Ning1 篇

研究主题和期刊

Marketing Science5 Management Science1