Sridhar Moorthy

发表的论文6 篇，按出版时间

1. 1
   Advertising Platforms and PrivacyMarketing Science20254
2. 2
   Targeting Advertising Spending and Price on the Hotelling LineMarketing Science202320
3. 3
   Selling Your Product Through Competitors’ Outlets: Channel Strategy When Consumers Comparison ShopMarketing Science201825
4. 4
   Measuring and Understanding Brand Value in a Dynamic Model of Brand ManagementMarketing Science201758
5. 5
   Advertiser Prominence Effects in Search AdvertisingManagement Science201762
6. 6
   Advertising Strategy in the Presence of Reviews: An Empirical AnalysisMarketing Science201767