Rebecca Walker Reczek

发表的论文13 篇，按出版时间

1. 1
   The Desire for Perfect ProductsJournal of Consumer Research20260
2. 2
   A Framework for Understanding Consumer Response to the Depiction of Historically Underrepresented Identities in Marketing CommunicationsJournal of Consumer Research20260
3. 3
   “Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand NamesJournal of Marketing202322
4. 4
   Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?Journal of Consumer Research202245
5. 5
   Consumers and Artificial Intelligence: An Experiential PerspectiveJournal of Marketing20201,210
6. 6
   Providers Versus Platforms: Marketing Communications in the Sharing EconomyJournal of Marketing2020121
7. 7
   The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand EvaluationsJournal of Consumer Research201940
8. 8
   The Self-Perception Connection: Why Consumers Devalue Unattractive ProduceJournal of Marketing2018199
9. 9
   Supplier non‐retention post disruption: What role does anger play?Journal of Operations Management201879
10. 10
    That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute InformationJournal of Consumer Research201782