Lauren S. Grewal

发表的论文10 篇，按出版时间

1. 1
   EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political ActivismJournal of Marketing Research20260
2. 2
   How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer SatisfactionProduction and Operations Management20260
3. 3
   Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review ValueJournal of Marketing Research20255
4. 4
   Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand OutcomesJournal of Marketing Research20253
5. 5
   Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-OffsJournal of Consumer Research202421
6. 6
   Complaint De-Escalation Strategies on Social MediaJournal of Marketing202282
7. 7
   Loved As-Is: How God Salience Lowers Interest in Self-Improvement ProductsJournal of Consumer Research202145
8. 8
   In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase IntentionsJournal of Marketing Research2019168
9. 9
   When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product InterestJournal of Marketing Research2019151
10. 10
    The Self-Perception Connection: Why Consumers Devalue Unattractive ProduceJournal of Marketing2018199