Thomas P. Scholdra

University of Cologne

3本站收录论文

67这些论文的被引

2本站 h 指数

7合作者

作者编号 A5084464931 · ORCID 0000-0002-0231-0841。统计只算本站收录的论文。

发表的论文3 篇，按出版时间

1
EXPRESS: Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial ConsequencesJournal of Marketing20260
2
The Effect of Content on Zapping in TV AdvertisingJournal of Marketing202232
3
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping BehaviorJournal of Marketing202135

按月发文

逐年被引

合作者

Werner Reinartz3 篇 Simeng Han1 篇 Bernd Skiera1 篇 Maren Becker1 篇 Manuel Berkmann1 篇 Julian R.K. Wichmann1 篇 Maik Eisenbeiß1 篇

研究主题和期刊

Journal of Marketing3