Maren Becker

ESCP Business School · University of Cologne · Vrije Universiteit Amsterdam

3本站收录论文

303这些论文的被引

3本站 h 指数

5合作者

作者编号 A5039307512 · ORCID 0000-0003-0805-6167。统计只算本站收录的论文。

发表的论文3 篇，按出版时间

1
The Effect of Content on Zapping in TV AdvertisingJournal of Marketing202232
2
Communicating Brands in Television AdvertisingJournal of Marketing Research202060
3
Does It Pay to Be Real? Understanding Authenticity in TV AdvertisingJournal of Marketing2018211

按月发文

逐年被引

合作者

Werner Reinartz3 篇 Thomas P. Scholdra1 篇 Manuel Berkmann1 篇 Nico Wiegand1 篇 Norris I. Bruce1 篇

研究主题和期刊

Journal of Marketing2 Journal of Marketing Research1