Narayan Janakiraman

发表的论文4 篇，按出版时间

1. 1
   EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based PrideJournal of Marketing20260
2. 2
   A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?Journal of Marketing20226
3. 3
   How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption OpennessJournal of Marketing Research202139
4. 4
   How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality VarianceJournal of Marketing2019154