Yinlong Zhang

发表的论文5 篇，按出版时间

1. 1
   How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption OpennessJournal of Marketing Research202139
2. 2
   Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance BeliefJournal of Marketing Research202069
3. 3
   The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price SensitivityJournal of Marketing Research201937
4. 4
   How Does Local–Global Identity Affect Price Sensitivity?Journal of Marketing2016120
5. 5
   All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status ConsumptionJournal of Consumer Research2016138