Martin Mende

发表的论文8 篇，按出版时间

1. 1
   EXPRESS: Agentic AI and the New Architecture of Marketing RelationshipsJournal of Marketing20261
2. 2
   Immersive Service: Characteristics, Challenges, and Pathways to Consumer AgencyJournal of Marketing20259
3. 3
   Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating OverconsumptionJournal of Marketing Research20242
4. 4
   The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable BehaviorJournal of Marketing20247
5. 5
   People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer ResearchJournal of Consumer Research202425
6. 6
   Revealing and Mitigating Racial Bias and Discrimination in Financial ServicesJournal of Marketing Research202335
7. 7
   Marketing, Through the Eyes of the StigmatizedJournal of Marketing Research202057
8. 8
   Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer ResponsesJournal of Marketing Research20191,191