Huachao Gao

发表的论文8 篇，按出版时间

1. 1
   EXPRESS: Agentic AI and the New Architecture of Marketing RelationshipsJournal of Marketing20261
2. 2
   The Contrast Pressures on Consumer-Level Food Waste During a Pandemic: The Impact of Infection Salience Versus Lockdown SalienceJournal of Consumer Research20242
3. 3
   Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is SalientJournal of Marketing Research20245
4. 4
   Resources Available for Me Versus Us: Implications for Mitigating Consumer Food WasteJournal of Marketing Research202346
5. 5
   Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing MessagesJournal of Marketing Research202160
6. 6
   The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price SensitivityJournal of Marketing Research201937
7. 7
   How Does Local–Global Identity Affect Price Sensitivity?Journal of Marketing2016120
8. 8
   All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status ConsumptionJournal of Consumer Research2016138