Sachin Gupta

发表的论文11 篇，按出版时间

1. 1
   EXPRESS: Behavioral Research Through Interpretable, Dimensionality-reduced Generative AI Embeddings (BRIDGE): A Method to Incorporate Real-World Stimuli in Consumer ExperimentsJournal of Marketing Research20260
2. 2
   Mitigation in Marketing: Concept, Definition, and ScopeJournal of Marketing Research20247
3. 3
   A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing ResearchJournal of Marketing Research20234
4. 4
   Reidentification Risk in Panel Data: Protecting fork-AnonymityInformation Systems Research202217
5. 5
   Marketing Insights from Multimedia Data: Text, Image, Audio, and VideoJournal of Marketing Research2021108
6. 6
   Managing Members, Donors, and Member-Donors for Effective Nonprofit FundraisingJournal of Marketing202133
7. 7
   The Journal of Marketing Research Today: Spanning the Domains of Marketing ScholarshipJournal of Marketing Research202022
8. 8
   Bayesian Synthetic Control MethodsJournal of Marketing Research202055
9. 9
   Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, IndiaJournal of Marketing Research201823
10. 10
    A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale DataMarketing Science201832