Rajdeep Grewal

发表的论文30 篇，按出版时间

1. 1
   Research-Driven Apps: The Last Mile of Marketing ScholarshipJournal of Marketing20260
2. 2
   Value-Partitioning of Sales Contribution in Business MarketsProduction and Operations Management20251
3. 3
   Getting the Board on Board: Marketing Department Power and Board InterlocksJournal of Marketing Research20247
4. 4
   Soda Taxes and Marketing ConductJournal of Marketing Research202326
5. 5
   The Ripple Effect of Firm-Generated Content on New Movie ReleasesJournal of Marketing Research202228
6. 6
   Lobbying and Product Recalls: A Study of the U.S. Automobile IndustryJournal of Marketing Research202215
7. 7
   Education and Marketing: Decision Making, Spending, and ConsumptionJournal of Marketing Research202227
8. 8
   Marketing Insights from Multimedia Data: Text, Image, Audio, and VideoJournal of Marketing Research2021108
9. 9
   Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming PlatformMarketing Science2021203
10. 10
    Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China’s Automobile MarketManagement Science202060